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Hisense just unveiled a laser projector that could make OLED TVs feel unnecessary

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Hisense

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ZDNET's key takeaways

Hisense unveiled two new projectors ahead of CES 2026.

The XR10 is the brightest projector we've seen so far.

The PX4-Pro pairs a fresh design with premium specs.

You know CES 2026 is going to be heavy on home entertainment news when companies start announcing products weeks in advance. But sometimes, it's simply a show of confidence -- with products that are so uniquely interesting that they get their own spotlight. The new Hisense XR10 and PX4-Pro projectors lead me to believe that's the case.

Ahead of CES, Hisense has unveiled not one but two new projectors that boost specs that make the previous models pale in comparison. We're talking higher brightness, images with better contrast, and projections that will likely be able to fill an entire living room wall.

XR10

Starting with the XR10, Hisense calls it a "lifestyle projector" that beams at long-throw distances, meaning it's ideal when set farther away from a wall or projector screen. The projection size ranges from 65 inches to 300 inches, offering a good amount of flexibility for various rooms and environments.

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