Why TikTok’s ‘For You’ page is so valuable and what’s to change for U.S. users

The value of TikTok’s algorithm’s lies in its uncanny capacity to anticipate users’ content preferences. Chinese tech giant ByteDance has signed an agreement to sell a majority stake in its video platform TikTok to a group of U.S. investors. President Donald Trump announced a preliminary agreement for the sale on Sept. 19, 2025, following his negotiation with Chinese leader Xi Jinping.