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Key Takeaways In coaching, the hardest milestone is landing the first five clients, and January is the most important month of the year for coaches who want real momentum.
Three core assets consistently lead to more clients: Ideal Client Profiles, sustainable value delivery and reliable client-generating actions.
December is traditionally the slowest month for coaching in the United States. Savvy coaches recognize it as preparation time for January, the true beginning of the coaching year. With the right strategy, January becomes the month that launches momentum and builds a sustainable client base.
I know because I’ve lived it, as I started my own independent life coaching practice and built it to over 40 current clients over the course of three years.
The real challenge: Your first five clients
In any service-based business, especially coaching, the hardest milestone is landing the first five clients. They form the base of your referral network and validate your offering. I lived that journey long before I began training other coaches, and I walked the same path you’re on now.
These assets I’m about to outline have proven themselves time and again, both in my own development and in the success stories of the coaches I work with today.
Related: How to Create an Endless Stream of Clients for Your Coaching Business
Why these are assets, not steps
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