Update, December 30, 4:44 p.m. ET: (RED) has now confirmed that the $3 million donation cap was reached. Find new details below.
(RED) confirmed today that Apple will donate $5 for every qualifying purchase made via Apple Pay through December 7. Here’s how you can contribute.
19 years raising awareness and millions of dollars to fight AIDS
Since 2006, Apple and (RED) have been working together to raise funds that go towards fighting to end AIDS.
For a while, the partnership resulted in (PRODUCT)RED devices, which were special-edition iPhones, iPods, cases, and other accessories that carried (RED)’s hallmark color, with a portion of each sale going to the Global Fund.
For the past few years, Apple has focused more on recurring Apple Pay–based fundraising campaigns around World AIDS Day, which is observed on December 1st.
This year, between today and December 7, Apple will donate $5 with every purchase made through Apple Pay at an Apple Store, Apple Store Online, or the Apple Store app.
Just one tap helps support (RED).
For every purchase made with Apple Pay at an Apple Store, in the Apple Store app, or on https://t.co/egfyY9S57x, @Apple is donating $5 to the @GlobalFund, up to $3M, now through December 7. Visit https://t.co/ZowTYp3ign for full details. pic.twitter.com/PTj7VI3E34 — (RED) (@RED) November 28, 2025
... continue reading