Instagram head Adam Mosseri closed out 2025 by acknowledging what many have long suspected: the era of trusting photographs as accurate records of reality is over, and the platform he runs will need to fundamentally adapt to an age of "infinite synthetic content."
In a slideshow posted to Instagram, Mosseri wrote that for most of his life he could safely assume photographs or videos were largely accurate captures of moments that happened, adding that this is clearly no longer the case. He predicted a shift from assuming what we see is real by default to starting with skepticism and paying attention to who is sharing something and why.
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