ASUS has informed its partners that prices on certain products will increase starting January 5, just days before the company is expected to unveil new hardware at CES. In a letter dated December 30 and obtained by Digitimes, the Taiwanese manufacturer pointed to rising costs for memory and storage components as the primary driver behind the adjustment.
The company specifically called out DRAM, NAND, and SSD pricing pressure stemming from what it described as "structural volatility" in the global supply chain tied to AI-driven demand. ASUS also cited shifts in capacity allocation by upstream suppliers and higher investment costs for advanced manufacturing processes.
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