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An AI strategist explains why she stopped setting New Year’s goals

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New Year’s resolutions are not inherently flawed. What is flawed is treating ambition as the primary variable when the real constraint is capacity. Every January, leaders are told to do the same thing: set ambitious goals, map out the year, and commit to executing harder than before. We frame this as discipline or vision, but more often than not, it is a ritual of pressure. The assumption is that success comes from wanting more and pushing faster.