Over the last ten or so years, L'Oréal has brought a taste of beauty tech to the masses at CES 2026. This time, it has three devices to show off: the “Light Straight + Multi-styler” as well as the helpfully named LED Face Mask and LED Eye Mask.
Don’t let the unassuming names mislead you. These three products actually harbor some unique traits. The Light Straight (and multi-styler, which I’m going to just call the Light Straight from here on), for instance, uses infrared light to help generate the heat required to style your hair. Meanwhile, the LED Face Mask is different from those made by companies like Dr. Dennis Gross, Omnilux, Therabody and Shark. Instead of fairly hard shells that sit rigidly on your face, L'Oréal’s version looks to be pliable and thin.
I haven’t seen this in person yet, though I do intend to do so as soon as possible, but the pictures of the LED Eye Mask look, and I mean this in the best way, ridonkulous. Not only do they appear supple, but they also seem to be transparent, with bulbs and wires you can see inside. In some of the images that the company provided, the masks are completely awash in red as the lights are on. In others, only parts of it are red. One of them even shows the masks sitting in a little carrying case and they almost look like wireless earbuds. I haven’t seen any photos of the LED Face Mask but I can imagine they’d be fairly similar to these.
The L'Oréal LED Eye Mask in a carrying case (L'Oréal)
According to the press release, this “ultra-thin, flexible silicone mask” is currently “in prototype form” and was developed in collaboration with LED solutions company iSmart. The company said this mask “delivers light directly to the face” in 10-minute automatically timed sessions. That’s not too different from existing red light masks, but L’Oréal said it believes “the key to the mask’s effectiveness is its advanced, transparent support, which integrates a skin-safe microcircuit to precisely control the emission of two selected wavelengths of light—red light (630 nm) and near-infrared light (830 nm).”
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Since the mask is only launching in 2027, there aren’t details yet on pricing and availability, though the company’s global vice president of tech and open innovation Guive Balooch told Engadget that it would be a premium product that would sit somewhere below the highest priced offerings currently out there.
One of my problems with full-face LED masks is that my skin always feels too parched under them, because you have to use them on clean, dry skin for 10 minutes at a time. Balooch told me that L'Oréal would have a serum developed to be used with its mask that would help with that, while also improving the effectiveness of the light treatment.
That certainly is intriguing, and Balooch indicated that creating formulations that are designed to work with devices like the LED masks is a future direction for the company.
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