Alexa+ signage during an unveiling event in New York, Feb. 26, 2025.
Amazon on Monday launched an Alexa+ website that lets some users chat with its assistant via their browser, putting it in more direct competition with OpenAI's ChatGPT.
The Alexa.com website is only available to users of Alexa+, its revamped artificial intelligence assistant that debuted last February and remains in early access. Users have to join a waitlist to gain access to the service or purchase newer devices.
Amazon says consumers can use Alexa.com to "get quick answers, explore complex topics, create content, plan trip itineraries and get help with homework." Users can also manage their smart home gadgets within the Alexa+ chat window, the company said.
By launching a browser-based version of Alexa, Amazon wants to make sure users can interact with its AI assistant across different interfaces.
Previously, Alexa+ was only available via a mobile app or some Echo devices.