Nutter Butter, Pine-Sol, Brita, Amtrak—which brand is going to try to rot our brains next? A few months ago, I was scrolling through TikTok when I came across a video that stopped me in my tracks. It starred an animated frog, dressed in a wizard hat, robe, and pink nail polish, superimposed over a psychedelic background and speaking in a hypnotizing, ethereal voice. “It’s time to stop doing nothing, and start doing something,” he crooned. “I cast . . . motivation!”