CES has long felt like a full-on auto show, but the car-centric energy seems somewhat muted at CES 2026. Sure, the Afeela electric vehicle from the Sony-Honda joint venture is returning to the show floor, but with the Trump administration yanking most EV incentives from the market, the industry isn't offering a full-court press of new vehicles in Las Vegas this year.
That includes Hyundai. While the company's Mobis subsidiary will present "more than 30 mobility convergence technologies" during CES week — including its Holographic Windshield Display — we're hearing the Korean auto giant will instead use its press conference to focus on its AI Robotics Strategy. That will apparently include showcasing its new Atlas robot, as well as the wheeled MobED robot line. We'll get into the details below, along with how to watch it today.
How to watch Hyundai's presentation at CES 2026
Hyundai's presentation takes place today, January 5 at 4PM ET, and you can livestream it on either its HyundaiUSA YouTube channel or its global YouTube channel. (We've embedded the link below.)
We'll also post relevant news from the Hyundai presser in our main CES 2026 liveblog.
What to expect from Hyundai at CES 2026
Hyundai is putting a huge focus on its AI Robotics Strategy during its presentation today — the theme is "Partnering Human Progress." That'll include its strategies for commercializing AI-enhanced robotics, keeping with the very AI-centric focus of this year's CES.
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We'll also get a first-ever look at the company's new Atlas robot. In the teaser image shown in the press release, Atlas looks rather dog-like, which makes sense when you remember that Boston Dynamics was purchased by the Korean multinational back in 2020.
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