Chuck E. Cheese’s next act: ‘I won’t stop until we have a movie,’ CEO says

Millions of kids across four generations have had a Chuck E. Cheese birthday party. How a plucky band of former Six Flags execs is positioning the 50-year-old pizza arcade spokesrodent to ride nostalgia to new heights. You hear the blurps and bloops after you pass the food court in the Mall of Georgia on a fall Sunday afternoon, the unmistakable sound of points being scored and players eliminated.