The secret weapon for bulletproofing your Ideas. We all think that we have great ideas. And we all tend to fall in love with our own ideas because, well, they’re ours. But most of my ideas—and yours—are probably mediocre. And no, that’s not an insult; it’s just a fact about the way most ideas are generated. I mean, if we were all genuinely spewing game-changers the world would be in a much different place than it is today.