Why it took years to design the Girl Scouts’ new Exploremore cookie

That Girl Scout cookie you devoured in five seconds took a lot of testing to make. Inside Girl Scouts’ headquarters in New York City and its two licensed bakeries, a team of trend forecasters, marketers, and food scientists spend years cooking up its next iconic cookie. Now, fans of the annual cookie sale are about to get a taste of what the Girl Scouts of the USA (GSUSA) team has been baking behind closed doors.