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Dell is bringing back the XPS brand name.
The company has launched new Dell XPS 14 XPS 16
The laptops feature form-factor tuning and the latest Intel processors.
When Dell announced it was retiring its popular laptop lines for a consolidated "Pro/Plus/Premium" naming convention last year, consumers were more than a little confused. The XPS was a well-respected product line with a distinct identity -- wouldn't giving that up dilute the brand (especially for something that sounds like it came out of Cupertino)?
Well, Dell may have found the answer. Just a year later, the company is bringing back the XPS brand name with the new Dell XPS 14 and XPS 16, plus a 13-inch model that will be released later this year.
Also: AI PCs aren't selling, and Microsoft's PC partners are scrambling
During a press conference in New York, Jeff Clarke, COO of Dell Technologies, acknowledged the company had made a mistake by discarding the XPS name and that the flagship lineup would be making a triumphant return in 2026.
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