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Amazon's AI Tool Listed Products from Small Businesses Without Their Knowledge

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Bloomberg reports on Amazon listings "automatically generated by an experimental AI tool" for stores that don't sell on Amazon.

Bloomberg notes that the listings "didn't always correspond to the correct product", leaving the stores to handle the complaints from angry customers:

Between the Christmas and New Year holidays, small shop owners and artisans who had found their products listed on Amazon took to social media to compare notes and warn their peers... In interviews, six small shop owners said they found themselves unwittingly selling their products on Amazon's digital marketplace. Some, especially those who deliberately avoided Amazon, said they should have been asked for their consent. Others said it was ironic that Amazon was scouring the web for products with AI tools despite suing Perplexity AI Inc.for using similar technology to buy products on Amazon... Some retailers say the listings displayed the wrong product image or mistakenly showed wholesale pricing. Users of Shopify Inc.'s e-commerce tools said the system flagged Amazon's automated purchases as potentially fraudulent...

In a statement, Amazon spokesperson Maxine Tagay said sellers are free to opt out. Two Amazon initiatives — Shop Direct, which links out to make purchases on other retailers' sites, and Buy For Me, which duplicates listings and handles purchases without leaving Amazon — "are programs we're testing that help customers discover brands and products not currently sold in Amazon's store, while helping businessesâreach new customers and drive incremental sales," she said in an emailed statement. "We have received positive feedback on these programs." Tagay didn't say why the sellers were enrolled without notifying them. She added that the Buy For Me selection features more than 500,000 items, up from about 65,000 at launch in April.

The article includes quotes from the owners of affected businesses.

A one-person company complained that "If suddenly there were 100 orders, I couldn't necessarily manage. When someone takes your proprietary, copyrighted works, I should be asked about that. This is my business. It's not their business." One business owner said "I just don't want my products on there... It's like if Airbnb showed up and tried to put your house on the market without your permission." One business owner complained "When things started to go wrong, there was no system set up by Amazon to resolve it. It's just 'We set this up for you, you should be grateful, you fix it.'" One Amazon representative even suggested they try opening a $39-a-month Amazon seller account.

Read more of this story at Slashdot.