Fanatics Studios, a collaboration with OBB Media, adds content to the company’s sports retail, collectibles, and gaming empire. The convergence of brand work and entertainment is set to be making significant leaps and bounds this year as a result in a flurry of activity in 2025. Large brands of consequence have made serious investment in in-house entertainment studios over the past few years—LVMH, AB InBev, Nike, and Dick’s Sporting Goods, among them. Now, sports retail and gaming giant Fanatics is partnering with OBB Media to launch Fanatics Studios.