Publicity isn’t just an ego boost — it’s one of the most powerful growth engines founders can tap into.
On February 3rd at 2:00 PM ET, join Annie Scranton, Founder & CEO of Pace PR, for a tactical session on “earned media,” which is brand coverage and exposure that happens organically, not with an ad buy.
During the workshop, you’ll learn why earned media is more persuasive than advertising and how it compounds value over time, building your customer base and strengthening your brand authority.
In this workshop, you’ll learn:
Why earned media is every founder’s advantage.
How press coverage drives credibility, SEO, GEO, sales and partnerships over time.
Why earned media is often more persuasive than paid ads, especially for early-stage businesses.
The 5 foundational elements of a successful PR strategy.
How to pitch like a publicist — even if you’re a founder with no PR budget.
PR isn’t only for big brands. This session will teach you how to use earned media to boost your business at any stage.
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