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Key Takeaways Not all YouTube experts do the same job — strategy, execution and growth support vary widely.
Consultants usually diagnose problems, while managers and growth experts help execute solutions.
Channel audits offer clarity, but ongoing support is often what drives sustained YouTube growth.
In the burgeoning creator economy, things are constantly shifting and emerging. As a result, terminology can be complex, with multiple names for the same type of service, or several services being lumped together under the same term.
One sector in which this is particularly visible is support services for YouTube video creation. After all, the platform has surpassed 2.5 billion monthly global users. Today, high-profile YouTubers are shaping popular culture, and making billions in the process.
As a result, there’s now a wide range of companies and freelancers specializing in helping creators grow their reach.
Beyond having video editors and thumbnail artists at their back, many YouTubers now rely on YouTube channel managers, YouTube consultants or YouTube growth experts for help with video creation and the day-to-day operations of running a channel. But what’s the difference between these? And is it worth hiring one if you’re a channel owner?
Let’s dive in with some key facts:
YouTube channel managers, consultants and growth experts provide an overlapping range of services, including one-off channel audits and continuous support.
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