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The term “entrepreneur” generally refers to anyone who starts a company. But it best applies to those who build businesses that are difficult to neatly define. Bettie Levy fits squarely into the latter category.
A music industry veteran and the founder of BCL Entertainment, Levy wears many hats, from event producer to brand strategist to CEO. Her work spans corporate events featuring A-list talent to high-level brand partnerships between major companies and cultural icons.
In short, she’s a celebrity matchmaker — just not for dating. If a brand wants Ludacris in a JIF campaign, Busta Rhymes at a launch party or New Kids On The Block at a private party, Levy is your woman. Now, she’s ready to share her story in hopes of inspiring others to carve their own unconventional paths.
A proud Boston University alum, Levy always believed she would one day start her own company. But like most college students, she didn’t have every detail figured out. What she did know was that she loved music and live events.
That passion led her to pursue an internship at Sony Music during college, which helped crystallize her path.
“It brought all my interests together,” Levy says. “And it was very important to have that corporate experience.”
Levy continued to build her résumé across the music industry, starting her career at Columbia Records after graduating from college, followed by Epic Records. When Sony Music CEO Don lenner left the company to launch IMO Entertainment, Levy was asked to join.
“I went from the big building at 550 Madison to a loft in the Village,” she recalls. “I was now learning about the startup world.”
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