During CES 2026, Samsung unveiled plenty of new TVs, monitors and other hardware. However, the company is also looking to expand further into video games and has announced a significant refresh to its Gaming Hub on smartphones.
Engadget spoke with Samsung’s Jong Woo, VP of Game Services, who explained that the update will offer more personalized, faster ways to play and place greater emphasis on up-and-coming titles. Now available on Galaxy devices, with further updates planned, the new hub wants to be a more active space for the latest mobile games.
"We believe that gamers want to find new content that is personalized to them," said the VP of Samsung Games Services. He continued: "We want to bring content to users and make it immediately available for them to play. We have instant plays where, through our cloud streaming technology, we can take Android-native games and put them in the cloud, so that when users want to try them, they don't have to go through the friction of downloading them first.”
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According to Samsung, the mobile Gaming Hub attracts over 160 million users across smartphones and other devices. However, the VP of Game Services at Samsung believes that, despite the vast library of games across many genres available to mobile users, "mobile game discovery is broken."
Samsung
Initially, the mobile Gaming Hub was a supplemental app for all purchased games, allowing users to track their collection. With this update, all games purchased from both Google Play and the Galaxy Store are stored in the Gaming Hub. It's designed to be a single place for players to view their owned games, find recommendations, access cloud streaming for select games and even watch highlights from content creators.
According to Woo, the larger goal of the new Samsung mobile Gaming Hub is to personalize and guide the mobile gaming experience for players, which has remained nebulous compared with gaming discovery experiences on PC and consoles.
“We're getting a lot of feedback from the users, a lot of it from focus testing and beta testing, and what we're finding is that we believe we are solving pain points for mobile gamers," said Woo about rebuilding the Gaming Hub. "We're getting an idea of gamer preferences at the individual, personalized level. Based on all of that, we're able to provide different types of recommendations."
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