New campaign gives Shohei Ohtani’s larger-than-life status a whole new meaning. Here are the details.
The biggest Sho on Earth
For years, Beats has tapped athletes and sports superstars for its branding and product campaigns. From Lionel Messi and LeBron James to Zheng Qinwen and Naomi Osaka, the company has invested millions to anchor its brand in high-performance sport.
For its new campaign promoting products such as the Powerbeats Pro 2, Beats Studio Pro, and Powerbeats Fit, the company tapped four-time MLB MVP Shohei Ohtani, depicting him at a towering scale across multiple Los Angeles backdrops.
The biggest Sho on Earth 💫
この地球で、最高のショータイム。 pic.twitter.com/8IxozbvWqQ — Beats by Dre (@beatsbydre) January 15, 2026
Back to back champion. 4-time MVP. Shohei Ohtani is larger than life.
歴史に残る2連覇。4度目のMVP。大谷翔平、想像を超えたその先へ。 pic.twitter.com/JLHizt5eKO — Beats by Dre (@beatsbydre) January 14, 2026
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