As performers seek to AI-proof their careers, Matthew McConaughey is taking a unique (and legal) approach to protecting his likeness. During the Hollywood strikes of 2023, a major sticking point for members of the Writer’s Guild of America and SAG-AFTRA was artificial intelligence. When the unions ultimately came to an agreement with Hollywood studios, they won key protections for actors regarding digital replicas and guardrails for how generative AI could be used in writers’ rooms.