Good deals are often hard to come by at the beginning of the year — which is precisely what makes Best Buy’s Winter Sale worth checking out. The ongoing sales event features discounts on everything from big-ticket OLED TVs to smaller electronics, including fitness trackers that can help you achieve your New Year’s resolutions. There are also solid deals to be had on laptops, Bose headphones, and other Verge-approved pieces of tech, many of which are matching their best prices to date.
The sale ends on January 19th, meaning you have the rest of the weekend to shop. Below, we’ve rounded up the deals — both big and small — that are genuinely worth your attention.
If you’re after a big-screen OLED, LG’s entry-level B5 Series TV remains one of the most affordable options available. And right now, it’s an even better value at Best Buy, where it has fallen to a new low of $1,499.99 ($1,500 off) in the larger 77-inch configuration.
Although it’s considered one of LG’s budget TVs and doesn’t get as bright as its pricier siblings, the B4 still delivers impressive image quality. You get rich colors, deep blacks, and great viewing angles, along with support for Dolby Vision. It supports Dolby Atmos, too, along with a solid set of gaming specs, including a 120Hz panel with a variable refresh rate, support for AMD FreeSync Premium and Nvidia G-Sync, and four HDMI 2.1 ports for connecting the latest consoles. It runs on LG’s webOS platform as well, which lets you take advantage of Amazon Alexa and provides easy access to popular streaming apps like Netflix, HBO Max, and more.
Sony’s Bravia 8 II is also worth a look if you’re okay with splurging on a high-end TV. Named “King of TV” at the Value Electronics’ 2025 TV Shootout, Sony’s Bravia 8 II delivers one of the closest theater-level experiences you can get at home. And right now, you can buy the 65-inch panel for around $2,399.99 ($900 off) from Best Buy, Amazon, and directly from Sony, which is one of its better prices to date.
John Higgins, The Verge’s new(ish) TV reviewer, said that if he had to buy a TV today, this is the one he’d choose. It delivers deep blacks, excellent shadow detail, and some of the best image processing and upscaling we’ve seen, making lower-quality 1080p content look noticeably cleaner than on rivals. The Bravia 8 II also runs Google TV, which feels more intuitive and less cluttered than LG’s webOS, and features a 120Hz panel with two HDMI 2.1 ports for 4K gaming at 120Hz, plus two HDMI 2.0 ports capped at 4K / 60Hz. It doesn’t support Nvidia G-Sync or AMD FreeSync Premium, but for watching movies and TV shows, it’s one of the best OLEDs you can buy.
If you’re looking for an excellent pair of noise-canceling headphones that are easy to take on the go, Bose’s first-gen QuietComfort Ultra Headphones are on sale in select colors for $279 ($150 off) at Best Buy, matching their all-time low. Bose is also offering the over-ear headphones at that price, though, again, only in select colors.
The original QC Ultra remain our favorite pair for travel, thanks to a foldable design that makes them easy to pack, a lightweight and comfortable fit, and battery life that lasts up to 24 hours. They also deliver top-tier ANC and pleasing sound, with an Immersive Audio feature that isn’t always consistent but works well when it does. Plus, you get a natural-sounding transparency mode for when you want to let outside sound in. If you’re fine skipping newer upgrades found in the second-gen model, such as support for lossless audio over USB, the first-gen pair are a great value — especially since they’re currently about $100 cheaper.
If you’re looking for a great all-around fitness tracker, the Amazfit Active 2 is still available for $84.99 ($15 off) at Best Buy, Amazon, and Target, which is just $5 shy of its lowest price to date.
The Active 2, which is currently our favorite fitness tracker, delivers far more than you’d expect at this price. It features a comfortable design with a chic stainless steel case and a bright, tempered-glass OLED display, along with up to nine days of battery life. It covers all the basics and then some, too, allowing you to leverage more premium features like menstrual cycle tracking, abnormal heart rate notifications, continuous heart rate and blood oxygen monitoring, and detailed sleep tracking. You also get support for more than 160 sport types, including a strength training mode that counts reps for you, as well as offline maps with turn-by-turn navigation.
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