With a balanced sales structure across individual markets, Dr. Ing. h.c. F. Porsche AG, Stuttgart, delivered a total of 279,449 cars to customers around the world in 2025. The figure was 310,718 for the previous year, representing a decline of 10 per cent. Porsche’s top priority remains a value-oriented derivative mix.
The 911 sports car icon sets another delivery record
Macan remains the strongest model line with 84,328 cars delivered
Balanced sales structure despite economic and geopolitical challenges
“After several record years, our deliveries in 2025 were below the previous year’s level. This development is in line with our expectations and is due to supply gaps for the 718 and Macan combustion-engined models, the continuing weaker demand for exclusive products in China, and our value-oriented supply management,” says Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG. “In 2025, we delighted our customers with outstanding cars – such as the 911 Turbo S with its T-Hybrid drive system.” The response to the launch of the Cayenne Electric at the end of 2025 also shows, Becker adds, that Porsche is meeting customer expectations with its innovative and high-performance products.
With 84,328 deliveries, the Macan was the best-selling model line. North America remains the largest sales region with 86,229 deliveries – a figure that is in line with the previous year.
Porsche repositioned itself in 2025 and made forward-looking strategic product decisions. The delivery mix in 2025 underscores that the sports car manufacturer is consistently responding to global customer preferences by expanding its drivetrain strategy to offer combustion-engined, plug-in hybrid, and fully electric cars. In 2025, 34.4 per cent of Porsche cars delivered worldwide were electrified (+7.4 percentage points), with 22.2 per cent being fully electric and 12.1 per cent being plug-in hybrids. This puts the global share of fully electric vehicles at the upper end of the target range of 20 to 22 per cent for 2025. In Europe, for the first time, more electrified cars were delivered than pure combustion-engined models (57.9 per cent electrification share), with every third car being fully electric. Among the Panamera and Cayenne models, plug-in hybrid derivatives dominate the European delivery figures. At the same time, the combustion-engined and T-Hybrid 911 set a new benchmark with 51,583 deliveries worldwide.
North America remains the largest sales region
With 86,229 deliveries, North America remains the largest sales region, as it was the year prior. After record deliveries in 2024, the Overseas and Emerging Markets also largely maintained its previous-year levels, with 54,974 cars delivered (-1 per cent). In Europe (excluding Germany), Porsche delivered 66,340 cars by the end of the year, down 13 per cent year-on-year. In the German home market, 29,968 customers took delivery of new cars – a decline of 16 per cent. Reasons for the decrease in both regions include supply gaps for the combustion-engined 718 and Macan models due to EU cybersecurity regulations.
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