Opinions expressed by Entrepreneur contributors are their own.
Key Takeaways Every brand wanted access to younger consumers, but most companies don’t understand where those consumers actually live.
The biggest opportunities are hiding in plain sight, where most people aren’t looking.
You don’t have to be an athlete to be in the sports business. You don’t have to be a singer to be in the music business.
How does this article benefit you?
Let me start by saying this is not about highlighting me or my success. It is about sharing a proven, repeatable formula — one I’ve applied across multiple industries — that you can master to succeed in industries you may not be very familiar with.
I’ve built successful businesses in music, technology, fashion, e-commerce and entertainment. Today, I’m focused on the largest entertainment industry in the world — one with the biggest global audience — yet it remains widely ignored, dismissed or misunderstood. Many people don’t just underestimate it; they aren’t even aware of its true scale or potential.
Related: I Made $1 Million in 20 Minutes — Here’s How I Did It and What They Don’t Tell You About ‘Overnight’ Success
What’s most surprising is how little even seasoned professionals — whose jobs are to forecast trends and analyze markets — understand this industry. When I share the data, people are either shocked by the numbers or respond with, “I don’t understand it.”
I’m talking about the video game industry, projected to generate over $500 billion by 2030.
... continue reading