Ryan Haines / Android Authority
TL;DR In the wake of losing market share to other brands, and big device cancellations, a new report suggests that OnePlus may exit smartphone production.
This move would follow OPPO’s announcement it was restructuring Realme as a sub-brand again.
OnePlus has yet to formally respond to the allegations, and so far we’ve yet to see these claims substantiated.
Healthy competition in the smartphone industry is a wonderful thing, fostering innovation, pushing limits, and keeping designs interesting and fresh. But this is also one brutal market to find your niche in, and time after time, we’ve seen major players close up shop, even after years of operation. Just the other day, we heard that ASUS was was moving away from making new phones, and now a new report claims that OnePlus could be the next big phone brand to go the way of HTC, LG, and so many others before it.
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OnePlus, as you may know, stems from BBK and OPPO. And already this year, there’s been some big movement with OPPO’s holdings, as the company announced that it was reintegrating Realme as a sub-brand (via Reuters). But now, an incendiary new report from Android Headlines claims that OPPO isn’t done cleaning shop, and is about to shutter OnePlus as we know it.
For the moment, none of this is official — let’s be very clear on that. OnePlus hasn’t offered any public indication that it intends to do anything but continue business as usual. Android Authority has already reached out to the company for comment on these allegations, and while we haven’t heard back just yet, we’ll update our coverage here with any response we do receive.
But as for this report, Android Headlines makes the case that OnePlus has been struggling for market share for years now, and after some especially disappointing performance in India and China, the parent company may be looking to cut its losses. A $14B cash injection from OPPO failed to change that trajectory, and recent rumors of the cancellation of the OnePlus 15s and OnePlus Open 2 foldable are offered in support of the theory that OnePlus is effectively giving up on smartphones.
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