The Sony Bravia 8 II TV launched as the company's flagship model in 2025. Kerry Wan/ZDNET
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ZDNET's key takeaways
Sony has announced a strategic partnership with TCL.
The agreement gives TCL 51% control of Sony's home entertainment division.
This could lead to material exchanges that yield better products for end users.
In a press release earlier today, Sony announced that it had entered a "strategic partnership" in which TCL would take a 51% stake in Sony's home entertainment division, which includes TVs and home audio.
Also: Why I'm recommending the Sony Bravia 8 II over competing OLED TVs - especially to enthusiasts
While the agreement is still in the very early stages, plans are in place to have a full contract by the end of March 2026, with the new company starting by April 2027.
What this means for you
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