The Sony Bravia 8 II TV launched as the company's flagship model in 2025. Kerry Wan/ZDNET
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ZDNET's key takeaways
Sony has announced a strategic partnership with TCL.
The agreement gives TCL 51% control of Sony's home entertainment division.
This could lead to material exchanges that yield better products for end users.
In a press release earlier today, Sony announced that it had entered a "strategic partnership" in which TCL would take a 51% stake in Sony's home entertainment division, which includes TVs and home audio.
Also: Why I'm recommending the Sony Bravia 8 II over competing OLED TVs - especially to enthusiasts
While the agreement is still in the very early stages, plans are in place to have a full contract by the end of March 2026, with the new company starting by April 2027.
ZDNET reached out to the two companies regarding the partnership, and here's what Sony has shared for now:
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