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New Balance’s secret to winning? Think like a challenger

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CMO Chris Davis shares how New Balance stays an underdog with superstars like Cooper Flagg and Shohei Ohtani. Back on December 15th, Dallas Mavericks rookie Cooper Flagg became the youngest player in NBA history to score more than 40 points in a game. It was also just the third time a teenager had 40 points, five rebounds, and five assists in the league’s 79-year history.