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Key Takeaways How one guiding principle has quietly shaped every major choice in my company since day one.
The unconventional approach that’s influenced leadership, growth and impact — without following the usual rules.
Entrepreneurship is often portrayed as a race — toward scale, valuation and visibility. Founders are encouraged to move fast, raise early and celebrate milestones that look good from the outside.
Those moments can be exciting. But they’re not what entrepreneurship is really about.
At its core, entrepreneurship is about ownership — taking responsibility for what you build, how you build it and the impact it creates along the way.
That belief has shaped every major decision I’ve made since founding my company in 2016.
Ownership in how you fund
When we started Soft2Bet, I made one defining decision early on: we would grow without external investors. We chose to build steadily, reinvesting our own revenue instead of raising capital.
It wasn’t the easiest path. But it gave us something more valuable than funding: freedom.
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