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Silk in diapers? P&G’s unusual plan to boost sales in China

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Procter & Gamble is introducing silk-lined diapers in China to drive premium sales as birth rates fall and consumer spending weakens. With birth rates down around the world, Procter & Gamble is leaning into premium diapers to bolster sales figures. Specifically, the conglomerate is planning to sell diapers made with silk fibers in China, the company’s second-largest market, in hopes of attracting new parents.