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Proton Spam and the AI Consent Problem

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Thursday 22 Jan 2026 Play Synthesised Audio

On Jan 14th Proton sent out an email newsletter with the subject line:

Introducing Projects - Try Lumo’s powerful new feature now

Alt screenshot of the official email from @lumo.proton.me

Lumo is Proton’s “AI” offering.

There is a problem with this email. And I’m not talking about the question of how exactly AI aligns with Proton’s core values of privacy and security.

The problem is I had already explicitly opted out of Lumo emails.

Alt screenshot of an unchecked toggle

That toggle for “Lumo product updates” is unchecked. Lumo is the only topic I’m not subscribed to. Proton has over a dozen newsletters, including some crypto nonsense. I opt-in to everything but Lumo, I gave an undeniable no to Lumo emails.

So the email I received from Proton is spam, right?

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