Introducing Coalie, the perfect metaphor for the administration’s fossil fuel revival. Mascots are currently enjoying a renaissance. From McDonald’s Grimace to the WNBA’s Ellie the Elephant and Pop-Tarts’ Pop-Tart guy, companies everywhere are leaning on characters to represent their brand values and attract eyes on social media. Now the Trump administration is joining in with its own mascot. It’s a literal lump of coal.