Dizzy Gillespie was a fan. Frank Sinatra bought one for himself and gave them to his Rat Pack friends. Hugh Hefner acquired one for the Playboy Mansion. Clairtone Sound Corp.’s Project G high-fidelity stereo system, which debuted in 1964 at the National Furniture Show in Chicago, was squarely aimed at trendsetters. The intent was to make the sleek, modern stereo an object of desire.
By the time the Project G was introduced, the Toronto-based Clairtone was already well respected for its beautiful, high-end stereos. “Everyone knew about Clairtone,” Peter Munk, president and cofounder of the company, boasted to a newspaper columnist. “The prime minister had one, and if the local truck driver didn’t have one, he wanted one.” Alas, with a price tag of CA $1,850—about the price of a small car—it’s unlikely that the local truck driver would have actually bought a Project G. But he could still dream.
The design of the Project G seemed to come from a dream.
“I want you to imagine that you are visitors from Mars and that you have never seen a Canadian living room, let alone a hi-fi set,” is how designer Hugh Spencer challenged Clairtone’s engineers when they first started working on the Project G. “What are the features that, regardless of design considerations, you would like to see incorporated in a new hi-fi set?”
The film “I’ll Take Sweden” featured a Project G, shown here with co-star Tuesday Weld. Nina Munk/The Peter Munk Estate
The result was a stereo system like no other. Instead of speakers, the Project G had sound globes. Instead of the heavy cabinetry typical of 1960s entertainment consoles, it had sleek, angled rosewood panels balanced on an aluminum stand. At over 2 meters long, it was too big for the average living room but perfect for Hollywood movies—Dean Martin had one in his swinging Malibu bachelor pad in the 1965 film Marriage on the Rocks. According to the 1964 press release announcing the Project G, it was nothing less than “a new sculptured representation of modern sound.”
The first-generation Project G had a high-end Elac Miracord 10H turntable, while later models used a Garrard Lab Series turntable. The transistorized chassis and control panel provided AM, FM, and FM-stereo reception. There was space for storing LPs or for an optional Ampex 1250 reel-to-reel tape recorder.
The “G” in Project G stood for “globe.” The hermetically sealed 46-centimeter-diameter sound globes were made of spun aluminum and mounted at the ends of the cantilevered base; inside were Wharfedale speakers. The sound globes rotated 340 degrees to project a cone of sound and could be tuned to re-create the environment in which the music was originally recorded—a concert hall, cathedral, nightclub, or opera house.
Diane Landry, winner of the 1963 Miss Canada beauty pageant, poses with a Project G2. Nina Munk/The Peter Munk Estate
Initially, Clairtone intended to produce only a handful of the stereos. As one writer later put it, it was more like a concept car “intended to give Clairtone an aura of futuristic cool.” Eventually fewer than 500 were made. But the Project G still became an icon of mod ’60s Canadian design, winning a silver medal at the 13th Milan Triennale, the international design exhibition.
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