The theory that explains how industries rise and fall is offering us a warning sign—and could help us prevent technical progress from stealing our humanity. At the Consumer Electronics Show in early January, Razer made waves by unveiling a small jar containing a holographic anime bot designed to accompany gamers not just during gameplay, but in daily life. The lava-lamp-turned-girlfriend is undeniably bizarre—but Razer’s vision of constant, sometimes sexualized companionship is hardly an outlier in the AI market.