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CNET Survey: TV Buyers Want a Bigger Screen, Better Picture and New Features. Here's How Much They're Willing to Pay for It

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Between the Winter Olympics, Grammys and the eagerly anticipated Super Bowl, you may be eyeing a new TV to catch all the action on a bigger screen or in higher definition. I just bought a new one myself.

My husband and I upgraded our bedroom TV to a TCL 55" Class Q77K Series 4K UHD QLED Smart TV (55Q77K). I wanted a bigger screen than my 13-year-old 42-inch Roku smart TV. But TVs have come a long way since then. Every night, I'm blown away by the high-quality picture and sound that cost me less than $300.

There are plenty of reasons for wanting to upgrade your TV. CNET's TechPulse survey shows that, like me, 37% of US adults' top reason is a bigger TV screen -- and they're willing to pay close to $1,200 for a TV upgrade.

Here's a deep dive into what CNET's survey found and what CNET's go-to TV expert wants you to know about buying a new TV ahead of the big game.

Key takeaways US adults expect to spend an average of $1,177 on a new TV, and CNET's TV expert isn't surprised.

on a new TV, and CNET's TV expert isn't surprised. The top reason for buying a new TV is a bigger screen (37%). One in two US adults is shopping for a TV that's 65-inch or bigger (50%) .

. The most important features US adults are considering are a high-quality picture (72%) and a large screen (60%) . 42% want smart features, but even fewer want AI integrations (12%).

. 42% want smart features, but even fewer want AI integrations (12%). Over 4 in 10 (42%) of TV shoppers anticipate they'll need to make some sacrifices to stay within budget, but CNET experts say you can still get a good TV despite trade-offs.

US adults are spending an average of $1,177 on a new TV

CNET found that Americans plan to spend close to $1,200 on a new TV. That price tag doesn't surprise CNET's TV editor, Ty Pendlebury -- in fact, that's how much he would spend.

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