Inside DHS Secretary Kristi Noem’s long history of bizarre PSAs

As South Dakota’s governor, Noem became famous for her public service announcements. As a Cabinet member, she’s used her platform—and taxpayer dollars—in service of Trump. As governor of South Dakota, one of the least populated states in the U.S., Kristi Noem still made an outsize name for herself nationally using public service announcement campaigns designed to capture attention. The topics of her PSAs have changed dramatically since then.