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One of the most significant improvements to TV picture quality has been the introduction of OLED technology. An OLED TV can create perfect black levels with infinite contrast, as well as excellent color and great motion control. It's a technology that lends itself well to sports like the Super Bowl, gaming on consoles such as the Xbox Series X and the PlayStation 5, as well as watching HDR TV shows and movies. I have tested the latest OLED TVs side-by-side in the CNET TV lab, including brands such as LG, Samsung and Panasonic. These are the models I recommend.
Read more: Best TVs of 2026
The best OLED TV
The best OLED TV for most users is the Samsung S90F TV as it's got both picture quality and affordability in equal measure, especially now that prices have come down. That said, the LG C5 is also an excellent TV at a similar price, and as a result you should buy whichever of the two models is cheapest at the time.
If you can spend more and want the best possible picture quality that you can get, then the Samsung S95F is a fantastic TV, especially in bright rooms.
Photo Gallery 1/1 Best OLED TV value of 2026 Samsung S90F It's a close call between the Samsung S90F and LG C5, as always at this level, but given the Samsung S90F is slightly better and around the same money it's the one to choose. The Samsung has similar picture quality to its more-expensive S95F sibling and that's the best reason to buy it. The Samsung also has most of the features you need including 4K/120Hz gaming support, HDR 10+ and onboard streaming. While the TV doesn't have Dolby Vision, the differences between HDR10+ and Dolby's HDR format are subtle at best. ... Show more Get it now $1,198 at Amazon Learn more Samsung S90F review
Ty Pendlebury/CNET Photo Gallery 1/1 Ty Pendlebury/CNET Get $1,100 off this super-bright OLED TV LG G5 LG's G series has shown appreciable improvements in picture quality every year, and the 2025 G5 is brighter than ever before. It's neck-and-neck with the S95F for picture quality in terms of contrast and color, and it's a blast to game on. I still like the S95F a little better, and that's mainly because of Samsung's reflection deterrence. ... Show more Get it now $2,297 at Amazon Learn more LG G5 review
Ty Pendlebury/CNET Photo Gallery 1/1 Ty Pendlebury/CNET Best OLED picture quality Samsung S95F Unless you live in a hermetically-sealed container, you are likely to have a bunch of different light sources competing with your TV in your living space. Overhead lights and windows can wreak havoc on your picture, and it's not always feasible to close the curtains or turn the lights off. The Samsung S95F is the best TV I've seen to effectively ban reflections, and the fact that it gives excellent picture quality as well makes it the ultimate TV for the movies or gaming fan who likes to watch during the day. ... Show more Get it now $2,298 at Amazon $2,300 at Best Buy Learn more Samsung S95F review
Recent updates Dec. 11, 2025: Added the Samsung S90F as the best value pick, and removed the 2024 LG C4. Oct. 2, 2025: Updated the list with new TVs including the Samsung S95F and the LG G5, plus added more information on my testing process.
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