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Why the QLED TV I recommend to most people in 2026 isn't made by Samsung or Sony

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Amazon Fire TV Omni QLED Series ZDNET's key takeaways The Fire TV Omni QLED Series is one of Amazon's latest smart televisions, starting at $429 for the 50-inch.

I tested the 65-inch model, which costs $850 and features a gorgeous image, hands-free Alexa+, and Amazon's Ambient Experience.

I wish it had a remote finder. $749.99 at Amazon

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Amazon released multiple new devices at the end of 2025, including a Fire TV Omni QLED Series, which I've been testing for over a month now. I've used the 65-inch model of this smart TV as our family's main television, and it's been a huge upgrade from my four-year-old LG TV.

Granted, that TV was an entry-level UN7000 with 4K resolution, so it wasn't a QLED panel by any means. It set me back $500 in 2021, but today, you can get a far superior 55-inch Omni QLED Series TV for $530.

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Although this is a testament to how much more affordable televisions have become over the past four years, I'm not sure if I would have bought a Fire TV over an LG back then -- at least not until I had tested it.

The Fire TV Omni QLED Series is the third Fire TV I've used; I have a 50-inch Series 4 Fire TV and a 43-inch Omni Series. I got both of these for $100 each during Amazon Prime Day sales events, so they were relatively low-risk purchases at the time. I installed that Omni Series Fire TV in my bedroom, and it proved far superior to my old Westinghouse TV, but the latest Omni QLED Series is even more impressive.

Also: Can't hear TV dialogue? I found 3 methods to dramatically improve the audio quality

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