Technology companies spent part of the 2010s trying to convince us that we would want an 8K display one day.
In 2012, Sharp brought the first 8K TV prototype to the CES trade show in Las Vegas. In 2015, the first 8K TVs started selling in Japan for 16 million yen (about $133,034 at the time), and in 2018, Samsung released the first 8K TVs in the US, starting at a more reasonable $3,500. By 2016, the Video Electronics Standards Association (VESA) had a specification for supporting 8K (Display Port1.4), and the HDMI Forum followed suit (with HDMI 2.1). By 2017, Dell had an 8K computer monitor. In 2019, LG released the first 8K OLED TV, further pushing the industry’s claim that 8K TVs were “the future.”
Credit: LG A marketing image for 8K TVs that’s (still) on LG’s US website. Credit: LG A marketing image for 8K TVs that’s (still) on LG’s US website.
However, 8K never proved its necessity or practicality.
TV companies are quitting 8K
LG Display is no longer making 8K LCD or OLED panels, FlatpanelsHD reported today. Earlier this month, an LG Display representative told FlatpanelsHD that the panel supplier is “taking a comprehensive view of current display market trends and the trends within the 8K content ecosystem.”
“As our technical readiness is already complete, LG Display is fully prepared to respond immediately whenever the market and customers determine that the timing is right,” LG Display’s representative said.
LG Electronics was the first and only company to sell 8K OLED TVs, starting with the 88-inch Z9 in 2019. In 2022, it lowered the price-of-entry for an 8K OLED TV by $7,000 by charging $13,000 for a 76.7-inch TV.
FlatpanelsHD cited anonymous sources who said that LG Electronics would no longer restock the 2024 QNED99T, which is the last LCD 8K TV that it released.
LG’s 8K abandonment follows other brands distancing themselves from 8K. TCL, which released its last 8K TV in 2021, said in 2023 that it wasn’t making more 8K TVs due to low demand. Sony discontinued its last 8K TVs in April and is unlikely to return to the market, as it plans to sell the majority ownership of its Bravia TVs to TCL.