What’s missing is a repeatable management system—and a spark Around 70% of large-scale corporate transformation efforts fail. That figure has remained consistent for 25 years—and it comes from an era of relatively manageable change. Artificial intelligence will demand far more of companies: faster adaptation, more comprehensive reinvention, and continuous evolution rather than periodic adjustment. Yet more than three years after the launch of ChatGPT, only 5% of businesses report extracting significant value from their AI initiatives. If companies struggled with transformation before, the coming years will be harder still. Managing rapid change is becoming the central competency for business leadership.