It may be better to strive for “excellencism”. Biographies of exceptional achievers tend to explain their success through personality traits, highlighting the “killer psychological weapons” that made them great. So, Steve Jobs’s abrasiveness is reframed as visionary perfectionism, Elon Musk’s impulsivity as bold risk-taking, and Jeff Bezos’s relentlessness as uncompromising customer obsession. The same retrospective alchemy applies to women: Oprah Winfrey’s emotional intensity becomes radical empathy and authenticity; Indra Nooyi’s discipline and conscientiousness are recast as values-driven, long-term strategic leadership; and Diane Hendricks’s toughness and impatience with incompetence are celebrated as decisive execution and operational rigor. In every case, traits that might once have seemed problematic are retrofitted into virtues once success makes the story worth telling.