Nike just flipped its logo for LeBron’s son, Bronny James

Since the 1990s, Nike has flipped its iconic logo around for irreverent athletes and shoes that connect with youth culture. Los Angeles Lakers guard Bronny James quietly debuted a new logo for his signature shoe during last week’s game against the Cleveland Cavaliers: a lowercase b (for Bronny) that features a 9 (for his jersey number) inside the letterform.