Tinder is turning to a new AI-powered feature, Chemistry, to help it reduce so-called “swipe fatigue,” a growing problem among online dating users who are feeling burned out and are in search of better outcomes.
Introduced last quarter, the Match-owned dating app said that Chemistry leverages AI to get to know users through questions and, with permission, accesses their Camera Roll on their phone to learn more about their interests and personality.
On Match’s Q4 2026 earnings call, one analyst from Morgan Stanley asked for an update on the product’s success so far.
Match CEO Spencer Rascoff noted that Chemistry was still only being tested in Australia for the time being, but said that the feature offered users an “AI way to interact with Tinder.” He explained that users could choose to answer questions to then “get just a single drop or two, rather than swiping through many, many profiles.”
In addition to Chemistry’s Q&A and Camera Roll features, the company plans to use the AI feature in other ways going forward, the CEO also hinted.
Most importantly, Rascoff said the feature is designed to combat swipe fatigue — a complaint from users who say they have to swipe through too many profiles to find a potential match.
The company’s turn toward AI comes as Tinder and other dating apps have been experiencing paying subscriber declines, user burnout, and declines in new sign-ups.
Techcrunch event TechCrunch Founder Summit 2026: Tickets Live On June 23 in Boston, more than 1,100 founders come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately
Save up to $300 on your pass or save up to 30% with group tickets for teams of four or more. TechCrunch Founder Summit: Tickets Live On June 23 in Boston, more than 1,100 founders come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. Walk away with tactics you can apply immediately
... continue reading