At SXSW, Bluesky CEO Jay Graber pokes fun at Mark Zuckerberg with Latin phrase T-shirt

When Bluesky CEO Jay Graber walked on stage at SXSW 2025 for her keynote discussion, she wore a large black T-shirt with her hair pulled back into a bun. At first glance, it might appear as though she’s following the same playbook that so many women in tech leadership have played before: downplaying her femininity to be taken seriously. The truth is way more interesting than that. What might look like your average black T-shirt is a subtle, yet clear swipe at Mark Zuckerberg, a CEO who represents everything that Bluesky is trying to work against as an open source social network. The Meta founder and CEO has directly compared himself to the Roman emperor Julius Caesar. His own shirt declared Aut Zuck aut nihil, which is a play on the Latin phrase aut Caesar aut nihil: “Either Caesar or nothing.” Graber’s shirt — which directly copies the style of a shirt that Zuckerberg wore onstage recently — says Mundus sine caesaribus. Or, “a world without Caesars.” Image Credits:Meta With the w ... Read full article.