Apple just introduced a new generation of its popular AirTag tracker -- which looks exactly like the ones you probably have in one of your bags right now.
But despite the physical resemblance, this second-generation AirTag (which Apple is not officially calling AirTag 2) includes key improvements in range, sound and functionality that you should understand before you order another set.
How much do AirTags cost?
The retail price of an AirTag is $29 or $99 for a pack of four. That has been consistent since the original AirTags were introduced in 2021. However, unless you're buying directly from Apple, you're likely to find them at discounted prices, often around $24 for a single AirTag and $75 for a four-pack.
So far, it looks like Apple and retailers will keep the second-generation AirTags at their retail prices. However, first-generation AirTags are being sold for as little as $70 for a pack of four, bringing the per-tag cost down to $17.50.
We don't know how much existing first-generation AirTag inventory is out there, so that pricing might persist for a while. It's also likely that once second-generation AirTags hit the market, they too will be discounted by third-party retailers.
Do the new AirTags (2nd generation) look different?
For the most part, a second-gen AirTag looks exactly like the first-gen model, from its white plastic exterior to its shiny aluminum backplate. There is a slight weight difference: 11 grams (original) versus 11.8 grams (2nd-gen).
They're both powered by a single CR2032 coin cell battery, which is easy to find and affordable. In my experience, the battery lasts about a year before it needs to be replaced.
How can you identify the AirTag generations?
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