After months of consistent decline, Intel’s consumer CPUs have enjoyed a small but significant spell of market share growth, at least according to the latest Steam Hardware Survey (January 2026 data). The latest statistics raise a couple of key questions. Firstly, could this mark the beginning of an Intel comeback? Secondly, why might Intel platforms be more attractive in the current PC market?
So, the change in share is quite small, at 0.25% up in Intel’s favor, in January 2026 data. We know the SHWS hasn’t got the strongest reputation for rigorous statistical accuracy, despite the size of the user base. Nevertheless, it is entertaining to ponder whether something larger is happening in the CPU market, and why the balance could be shifting.
An Intel comeback?
Though Intel has broken its downtrend in this latest set of survey statistics, it isn’t possible to say whether this is truly a change in fortunes. As Aristotle (probably) said, “one swallow does not a spring make.” So, one result doesn’t provide a lot of certainty for extrapolations.
We’d need three months of data to confirm a popularity plateau, resistance point, or reversal of fortunes for Intel in the gaming CPU market. That means we are still a long way off the establishment of a reliable trend.
Why might Intel gain market share in 2026?
If we assume that Intel is once again going to consistently grow its consumer CPU market share, it is interesting to look at its current strengths and recent platform announcements.
Ahead of the RAMpocalypse, PC DIY forums and social media generally seemed to steer builders toward AM5 plus DDR5 for creating a potent ‘future-proof’ PC system. After several months of exploding RAM pricing, this particular path to PC Nirvana has lost its glossy shine.
In the PC DIY space, pricing and availability may have worked in Intel’s favor over recent months. The iconic PC chipmaker’s 13th and 14th-generation processors appear to have remained in stock, often discounted. They can be used with cheaper DDR4 RAM (that upgraders may already have), with plentiful well-priced DDR4 motherboards (e.g. B760) still at retailers. Moreover, these remain decent platforms for most gamers, who will typically be performance-limited by their GPU choice. We've also seen some fairly drastic and generous discounts on Intel's current generation processors, with Core Ultra 200 series chips bundled with motherboards, coolers, popular games, or even just slashed in price in the second half of 2025.
Stay On the Cutting Edge: Get the Tom's Hardware Newsletter Get Tom's Hardware's best news and in-depth reviews, straight to your inbox. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors
... continue reading