As brands eye America’s 250th anniversary, Chevy is threading a careful needle between celebration and culture war. Chevrolet’s latest splashy ad has all the hallmarks of a campaign strategically tied to America’s 250th anniversary. There’s the modern interpretation of a 75-year-old jingle that’s sung by an up-and-coming country singer. A bird’s-eye view of a pickup truck atop a natural landmark in Utah. A television debut on February 6 during the opening ceremony for the Winter Olympics.