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Americans Plan to Spend $1,177 on a New TV. Here's How to Do It for Less in Time for the Super Bowl

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The Super Bowl showdown between the New England Patriots and Seattle Seahawks is almost here. If you're planning to pick up a new TV for your Super Bowl watch party, how much are you willing to pay for the TV you really want?

CNET's TechPulse findings show that US adults plan to spend an average of $1,177 on a new TV. In fact, that's how much CNET's TV editor, Ty Pendlebury, said he would spend.

Yet 42% expect to make some sacrifices on their TV wish list, including a bigger screen (11%) and high-quality pictures (6%). Luckily, Super Bowl Sunday is days away, and you have plenty of TV deals to choose from ahead of the big game.

Our editor-in-chief's favorite TV, the LG C4, is now $400 off, bringing the total down to $1,600. And CNET's best OLED TV, the Samsung S95F, is $400 off, down to $1,900. Even if you're not looking to spend that much, the 75-inch Onn 4K LED Smart Roku TV is $428.

Here's what CNET's findings show about what TV shoppers really want and how to get the best TV for your money before this Sunday's game.

Key takeaways US adults expect to spend an average of $1,177 on a new TV, and CNET's TV expert isn't surprised.

on a new TV, and CNET's TV expert isn't surprised. The top reason for buying a new TV is a bigger screen (37%). Half of US adults are shopping for a TV that's 65-inch or bigger (50%) .

. The most important features Americans are considering are a high-quality picture (72%) and a large screen (60%) . 42% want smart features, but even fewer want AI integrations (12%).

. 42% want smart features, but even fewer want AI integrations (12%). Over 4 in 10 (42%) of TV shoppers anticipate they'll need to make some sacrifices to stay within budget, but CNET experts say you can still get a good TV despite trade-offs.

CNET's top TV picks

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